Design. Build. Scale. Repeat. Shopify & Shopify Plus Agency
Design. Build. Scale. Repeat.HICARTO is a Shopify agency partnering with ambitious brands to design, build, and grow high-performance ecommerce stores. Search-first. Conversion-focused. Built to scale.
We partner with brands to design, build, migrate, and grow Shopify & Shopify Plus stores.
Every project begins with understanding your brand, your customers, and your commercial goals — before we write a single line of code.
Search-First
Technical SEO and high-intent informational architecture engineered directly into Shopify Liquid & Hydrogen themes from day zero.
Shopify Plus
Tier-1 partner capabilities spanning custom Shopify Functions, B2B wholesale portals, multi-store global localization, and checkout UI extensions.
Data-Driven
Relentless quantitative A/B testing and qualitative funnel heatmapping to systematically drive higher AOV, CVR, and repeat customer LTV.
Every discipline.
One team.From initial strategy and store design through to SEO, CRO, and email marketing — we bring every service in-house so your brand never has to manage multiple agencies.
Shopify Design & Build
Bespoke ecommerce store design and development, built to convert from day one. Every build starts with your brand, your customer, and your commercial goals.
Shopify Plus
Launch, migrate, and scale on Shopify Plus — the enterprise platform built for high-growth brands. We're an accredited Shopify Plus Partner with a proven track record.
Ecommerce SEO
Organic search, AI visibility, and long-term traffic growth. We build search-first foundations into every store we create, then layer in ongoing SEO strategy.
Conversion Rate Optimisation
Data-driven testing and optimisation to turn more visitors into customers. We identify the opportunities and run structured experiments to improve performance.
Email & SMS Marketing
Retain and grow your customer base with targeted email and SMS campaigns. We build sequences, automations, and campaigns that drive repeat revenue.
Retainer & Growth Support
Monthly access to our entire team of Shopify specialists — designers, developers, SEO and CRO experts — working as a dedicated extension of your brand.
Cambridge Satchel
Fashion & Accessories
Candy Kittens
Food & Drink
Billionaire Boys Club
Luxury Streetwear 
Solis Botanicals
Beauty & Wellness 
Kinship Living
Lifestyle & HomeStores built to
perform.We partner with DTC brands across fashion, beauty, lifestyle, and food & drink to launch ecommerce experiences that look great and convert harder.
Solis Botanicals — 50% Conversion Uplift
Clean organic skincare brand re-platformed to an ultra-fast custom Shopify store with subscription bundles and customized ingredient discovery.
View Project →Cambridge Satchel — +52% Organic Traffic
Heritage leather goods brand rebuilt as a search-first Shopify Plus custom store, with SEO and retention programmes driving sustained organic growth.
View Project →
Candy Kittens — +182% Conversion Rate
Gourmet confectionery brand redesigned and developed on Shopify with a playful, conversion-focused storefront and streamlined checkout.
View Project →Billionaire Boys Club — +22% Revenue Growth
Iconic streetwear label migrated to Shopify Plus with a bespoke design system, global storefronts and high-performance product drops.
View Project →
Search-first.
Conversion-focused.
Built to last.
Zero bloated timelines. Agile bi-weekly sprints with direct senior developer & designer communication in shared Slack.
Step 01
Discovery & Strategy
We start by understanding your brand, your customers, and your goals. Competitor research, customer journey mapping, and platform audit before anything is designed.
Week 1–2
Discovery & Strategy
We start by understanding your brand, your customers, and your goals. Competitor research, customer journey mapping, and platform audit before anything is designed.
Deep-dive commercial & brand alignment session
Full quantitative audit of Google Analytics & Shopify data
Customer persona mapping & friction analysis
Search-first information architecture & tech stack blueprint
Step 02
Design & UX
Wireframes and high-fidelity designs built to maximise on-site engagement. Every layout is informed by data — not guesswork.
Week 3–5
Design & UX
Wireframes and high-fidelity designs built to maximise on-site engagement. Every layout is informed by data — not guesswork.
Low-fidelity wireframes for every key template
High-fidelity desktop & mobile designs in Figma
Interactive prototype & UX sign-off review
Step 03
Development & Launch
Built with the latest Shopify technology, optimised for speed, technical SEO, and CMS flexibility. Rigorously tested before every launch.
Week 6–9
Development & Launch
Built with the latest Shopify technology, optimised for speed, technical SEO, and CMS flexibility. Rigorously tested before every launch.
Custom Shopify theme or headless build
Core Web Vitals & technical SEO optimisation
QA, UAT & zero-downtime launch plan
Step 04
Growth & Optimisation
Post-launch, we support ongoing CRO, SEO, and email marketing — measuring what matters and iterating continuously.
Ongoing
Growth & Optimisation
Post-launch, we support ongoing CRO, SEO, and email marketing — measuring what matters and iterating continuously.
Monthly CRO testing roadmap
Ongoing SEO, content & email programmes
Performance reporting & growth reviews
Trusted By Ambitious Brands Worldwide
What our clients
say about us."Our sales have increased significantly — 50% increase in conversions. HICARTO hit the ground running and delivered beyond what we expected."
Elena Rostova
"The team understood our brand immediately. The new store has transformed our online presence — we've seen a 3x increase in organic traffic within 6 months of launch."
Marcus Thorne
"Working with HICARTO feels like having a genuine in-house ecommerce team. Their retainer model means we always have expert support available when we need it."
Sophia Sterling
"Our sales have increased significantly, 50% increase in conversions... HICARTO hit the ground running."
Briony
"Working with HICARTO Agency was an absolute dream, we really felt they had the time for us and the whole project was seamless start to finish."
Alexa Smith
Official Shopify Plus Accredited Agency
Looking for a
Shopify Plus Agency?We're an accredited Shopify Plus Partner with a track record of delivering growth for enterprise ecommerce brands. Whether you're launching, migrating, or scaling — we've done it before.
Zero Downtime Migrations
Enterprise Capabilities:
Shopify Plus Custom Builds
Platform Migrations (Magento, WooCommerce, BigCommerce)
Advanced App Integrations & Headless
B2B, Wholesale & Internationalisation
Let's talk
ecommerce.Share your goals with us and our senior team will put together a tailored plan — covering Shopify builds, migrations, SEO, CRO, and retention, all handled in-house.
Start a Project →