HICARTO is a Search-First Shopify Plus agency helping ecommerce brands scale faster through wider search exposure, creative builds, continuous experimentation and retention strategies.
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The story of HICARTO, a renowned Shopify Plus accredited ecommerce agency.
Established in 2018, HICARTO was built to challenge how ecommerce agencies approach growth. Too many Shopify stores were designed first and optimized later, leaving performance, discoverability and scalability as afterthoughts. We believed search, experimentation and commercial outcomes should shape how stores are built from day one.
Today, as a Shopify Plus accredited agency, we bring together strategy, design, development and optimization under one roof. By combining search-first foundations with continuous experimentation, we help ambitious ecommerce brands scale faster, adapt to change and compound growth over time.
Explore Our Services →Our in-house, skilled team support brands through transformative ecommerce strategies.
Our Values
Do work that matters
We focus on impact, not output. Every decision should move performance forward, whether that’s visibility, conversion or long-term growth. If it doesn’t create measurable value for the business or a better experience for customers, it’s not worth doing.
Lead with insight
Opinions are cheap. Insight drives results. We use data from search, user behavior and experimentation to guide strategy and prioritisation. Every recommendation is grounded in evidence, not guesswork, so execution always has a clear purpose.
Be bold and curious
Progress comes from questioning assumptions and testing ideas. We’re not afraid to challenge the status quo, run smart experiments and learn quickly. Curiosity keeps us sharp, and bold thinking helps us find better answers in a fast-changing search and ecommerce landscape.
Move like brands
We grow HICARTO the same way we help our clients grow. Testing ideas, measuring outcomes and iterating fast in our own business. That shared experience means we don’t just advise from theory, we act as an extension of our clients’ teams with real commercial context and accountability.
Your Experience Is Our Priority
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See our clients kind words for yourself!
“Working with HICARTO Agency was an absolute dream, we really felt they had the time for us and the whole project was seamless start to finish.”
Alexa Smith Marketing Manager - Doisy & Dam ”Our Space, Our Culture
Nic Dunn
CEO & FounderAndre De Gaye
Head of New Business Laura Grant
Head of DesignBenjamin Atley
Head of OpsLuke Spoor
Head of Development
Monty
Head of PeopleFancy joining the HICARTO Team?
Senior SEO / GEO Strategist
Hybrid — New York / LondonLet's talk
ecommerce.Share your goals with us and our senior team will put together a tailored plan — covering Shopify builds, migrations, SEO, CRO, and retention, all handled in-house.
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